PKL Supports Traffic Safety Initiatives in KSA
April 22, 2016
PKL Services, Inc. in Saudi Arabia teamed up with local police officials in the Asir Province, KSA during the 32nd annual Gulf Cooperation Council countries (GCC) to raise awareness for traffic safety. Countries involved include Saudi Arabia, Oman, Kuwait, UAE, Qatar and Bahrain.
During this week, PKL sponsored advertising in the form of roadside signs in several high risk areas to promote safe driving. The focus was geared toward the dangers of distracted driving and the consequences of bad decisions. The theme was “Your fate is decided by your decisions” and was aimed at the 24-35 year old age group, who statistically are involved in the majority of motor vehicles accidents in the Middle East. This is a category that all of our RSAF trainees and some of our employees are a part of and there has been an increased number of accidents over the past year. There have been three student fatalities and one instructor who lost his life. This motivated us to get involved and to make it part of our safety program here in the KSA.
Abdullah Al-Shehri, our Saudi fuels systems instructor along with our quality manager Jeremiah White, were the points of contact and coordinated the effort. The sign and flyer designs were a collaborative effort within the management team here and the local authorities. Once designed, 12 signs were placed at intersections known for their high accident potential.
The KSA program manager and the officer in charge of the program spoke to 120 college and high school students at a local college and provided insight of the problem and possible solutions.
The flyers and pens were distributed to the students and given to the safety center located in the main police building. Agreements were made to continue the program by making it a cooperative effort and sharing information to both a military audience and schools in the province over the next year.
We are grateful to the efforts of our PKL team in Saudi for supporting this mission of safety.